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Employee Motivation in the Garment Industry

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Employee Motivation in the Garment Industry Employee motivation is considered to be an important factor towards achieving targets as well as desired performance levels. Among many of the garments in Sri Lanka, MAS, Brandix, Hela, Hirdaramani are found to be the industry leaders in Sri Lanka and they have become the preferred employers of Sri Lanka for many of the people who are looking for job opportunities. This is mainly because of the way these garments treat and reward their employees which has led towards a higher level of motivation. Employee motivation can be defined as the drive which lead the employees towards success while contributing vastly towards the growth of the organization (Nduka , 2016) . According to Hughes, (2012) the sub categories of employee motivation can be identified as follows, Figure 1 - Sub-categories of Employee Motivation                         (Hughes , 2012) Video 1 - Employee Engagement an
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Importance of motivating employees in garment sector of Sri Lanka

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Importance of motivating employees in garment sector of Sri Lanka Employee motivation and performance seems to be very much important for the garment sector of Sri Lanka as they manufacture for the world recognized fashion brands while meeting the quality requirements as well as tight deadlines. All these branded products come under, workwear, sportswear, loungewear, swimwear, children’s wear etc. (Export Development  Board, Sri Lanka, 2016) . Some of the prestige brands manufactured through Sri Lankan garments can be identified as follows, Figure 2 - Prestige Brands manufactured in Sri Lankan Garments (Sri Lanka Export Development Board, 2019) It is important to maintain a higher level of motivation especially when catering and serving the internationally recognized brands which will create greater opportunities in attracting new customers. So, to keep your customers happy you must first ensure that you have satisfied your employees properly. As a return, employe
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Effective Ways to Motivate the Employees of Garment Factories- Sri Lanka

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Effective Ways to Motivate the Employees of Garment Factories- Sri Lanka Boosting employee motivation is essential towards managing the excessive workload at garment sector in Sri Lanka which was found be stressful for most of the executive level employees (Jayarathna & Rathnayake, 2016) . Most of them tend to work after the normal working hours in covering the excessive workload. Therefore, it is important to ensure that these employees will not feel disappointed about their workplace through proper implementation of an employee motivational plan. (Jayarathna & Rathnayake, 2016) Figure 3 - 5 Steps to success with Employee Engagement and Employee Motivation (QuestionPro, 2019) According to Jayarathna (2014) Effective ways implemented by the Sri Lankan Garments in motivating its employees can be identified as follows, Ø   Explaining the role of each and every employee towards the company growth. In an industry like, garment it is essential that every e
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Motivational Theories and application to the Garment Industry

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Motivational Theories Motivational theories help in identifying the human behavior and desires which will differ from one individual to another (Venugopalan, 2007) . Application of motivational theories have helped the managers to identify the needs of the employees who have different objectives and goals in their lives (Haque, et al., 2014) . Maslow’s Hierarchy of Needs Figure 4  - Maslow's Hierarchy of Needs                 (slideshare.net, 2015) Maslow’s hierarchy of needs is theory of motivation which has been designed by Abraham Maslow. It discusses about 5 levels of needs which should be fulfilled in order to become a healthy individual (Pardee, 2019) . First level is the physiological needs which include breathing, food, water (Shanks, 2019) . The organizations thereby have to take necessary steps in fulfilling the physiological needs of its employees in order to keep them motivated while increasing the performance
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Herzberg’s Two Factor Theory

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Herzberg’s Two Factor Theory Herzberg’s Two Factor Theory discusses about the factors that lead employees of an organization either towards job satisfaction or dissatisfaction (Dartey-Baah & Amoako, 2011) . It consists of both the hygiene as well as motivator factors. Motivator factor increases job satisfaction while improving the hygiene factors may decrease the chance of employees being dissatisfied about their jobs (Ball, 2003) . Figure 5 - Herzberg’s Two Factor Theory (Harper Zhou's Blog, n.d.) Motivator factors are directly connected to the job and it is the satisfaction that an employee gains through engagement of his/her duties and responsibilities pertaining to the job or the job role (Haruna, 2013) .   According to (Ball, 2003) , job satisfaction can be increased by follows, Ø   The employees should feel a sense of achievement The feeling which appreciates the contribution of each and every employee and his/her role in the great achie
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